LSTC Website Development & Web Services

What We Do

Marketing & Communications partners with departments, centers, programs, and institutional initiatives to create and maintain web content that is aligned with LSTC’s brand, strategic priorities, and user experience standards.

The role of MarComm is to provide:

  1. Website strategy and consultation
  2. Information architecture and site planning
  3. Content organization and user experience recommendations
  4. Design and implementation within LSTC’s web environment
  5. Accessibility and brand compliance guidance
  6. Ongoing support and maintenance

Partnership Model

Successful websites are collaborative projects.

While Marketing & Communications provides strategic guidance, user experience expertise, design, and implementation, the requesting office serves as the subject matter expert and content owner.

Departments requesting a new website or major website revision are responsible for:

  • Defining the site’s purpose and goals
  • Providing subject matter expertise
  • Drafting or supplying subject-matter content
  • Identifying key audiences and information needs
  • Reviewing and approving content prior to publication
  • Maintaining the accuracy of program-specific information over time

How to Request a Website Project

Before beginning a project, please review this page:

Creating and Updating Web Content: What You Need to Know

Following that review please contact Marketing & Communications to work with the requesting office to determine project scope, responsibilities, and implementation timelines.

To begin the process, email marcomm@lstc.edu to schedule an initial consultation.

Project Ownership

Marketing & Communications serves as the strategic and technical partner for institutional web projects.

The requesting department retains ownership of its content and is responsible for ensuring information remains accurate, current, and aligned with departmental priorities. Marketing & Communications serves as a strategic partner in organizing, presenting, and maintaining that content within LSTC’s digital environment.

Typical Timeline

Timelines vary depending on project complexity, content readiness, stakeholder review requirements, and institutional priorities, but the below represents a typical timeline for web development work:

  • Minor page updates: 1–2 weeks
  • New landing pages: 2–4 weeks
  • Small departmental sites: 4–8 weeks
  • Major institutional websites: Timeline determined during project planning

Projects requiring substantial content development, stakeholder review, or strategic planning may require additional time.

Office of Marketing & Communications

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